Case study
Google Ads for my Tampa and Orlando moving company
$912,316 ad spend · 37,837 leads · $24.07 cost per lead · 40.88% conversion rate · $6,323,556 in sales · 693% return on ad spend
Sources
- Period
- Google Ads · Jan 1, 2016 – Dec 31, 2024
- Geography
- 2 Florida metro areas: Tampa and Orlando
The business
While I was running the East Coast moving company, I owned a second moving company in Florida, serving Tampa and Orlando. Both did local moves, just in different areas. The numbers below come from its Google Ads account, covering 2016 to 2024.
I ran this account myself as well, and the ads were paid for with the company's own money. It was run the same way as the East Coast moving company: see what led to those numbers.
The numbers
37,837
Leads
2016–2024 · source: Google Ads
$6,323,556
Sales
From $912,316 of ad spend · source: Google Ads
Conversion rate
40.88%
Cost per lead
$24.07
Advertising cost (ad spend ÷ sales)
14.43%
Return on ad spend
693%