Data-Driven PPC for Bottom-Line Results | D2CEBL

Pay-per-click is simple. All you have to do is show up when they need you.

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Since the birth of Google, PPC is all we do. 20+ years of experience.

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    Data-driven decisions. State-of-the-art tracking. Meaningful reporting.
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    Established and time-proven processes
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    Big picture captured. Every little detail optimized. All for your bottom-line results.

Time-tested and proven PPC process

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    Conversions-optimized website

    Understanding of your business and user behavior on your website - and online in general - is crucial for your success. We will use Google Analytics and other tools/available data to analyze customer behavior to establish what’s working, and what is not. Then we’ll create – or update an existing - website according to the data-driven analysis.

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    State-of-the-art tracking

    We’ll install (or make sure it’s working properly) Google Tag Manager (GTM) and Google Analytics (GA4) since it is an extremely important part of your marketing success. All decisions should, and will be, made based on relevant data. With Google Tag Manager and Google Analytics 4, every meaningful detail of your website and advertising performance will be captured and analyzed, so that data-driven decisions can be made.

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    Google PPC campaign setup

    Clicks. Click through rates. Visitors. Leads. It’s all meaningless for a business. The bottom line that truly matters is sales and profit. Everything else is just the secondary metrics that are used to achieve main sales and/or profitability goals. We will work with you to understand and accomplish your business goals.

Let’s talk numbers

We transformed one of our client’s moving business

64,009
Leads (conversions)
40.04%
Conversion rate
$19.97
Cost per lead
Over $9,000,000
Lifetime sales
13.97%
Advertising cost
715%
Return on investment
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"Tactics is knowing what to do when there is something to do. Strategy is knowing what to do when there is nothing to do."
-Savielly Tartakower, a prominent Polish chess player

 

I’m the founder of D2CEBL, a PPC agency specializing in Google Ads, Analytics, and conversion optimization.

 

I had a privilege of witnessing Google becoming a dominant search engine, pushing Yahoo, Altavista and other then-big search engines aside.

 

From day one it was obvious that Google was bound to change the world. Marketing would never be the same. Ability to appear right when a potential customer is looking for you was an absolutely novel tool and concept.
Since the birth of Google AdWords (currently Google Ads), I was fascinated with it. I grew several businesses of my own using solely Google PPC. I helped numerous clients grow theirs.

And it never stopped fascinating me up to this day.


I personally oversee every aspect of client’s PPC campaign - from the optimization of the website for conversions and analytics implementation to PPC campaign setup, analysis and adjustments. I also have a team of talented and experienced designers and programmers, all world-class specialists in their respective domains.
You can expect honesty, expertise, problem-solving skills, creativity and data-driven decisions from us from the start to finish. All to deliver bottom-line results for your business.

 

"I have been working with Marty and his Google PPC agency, D2CEBL, for a number of years. I found him to be very professional and to the point. The advice he has given us and solutions he has implemented had always had attention to detail in mind and the high degree of thoroughness. Also, it helps that Marty is a big AI enthusiast and he is ahead of the curve.

 

Marty is a very intelligent person with great strategical view on business matters. It is great to have him as a sounding board."

 

-David Shuster, Director of Managed IT Experts

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