The Process

"Tactics is knowing what to do when there is something to do. Strategy is knowing what to do when there is nothing to do."
-Savielly Tartakower, a prominent Polish chess player

We’ve used the same methodical data-driven approach to PPC for many businesses with success, and although each and every business, including yours, is unique, the core of a successful PPC campaign remains the same: data-driven decisions = cost-effective bottom-line results.

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Conversions-optimized website

Understanding your business
Analyzing available business and tracking data
Understanding client behavior
Creating (adjusting) your website accordingly to maximize conversions and return on investment (or whatever your goals are)

State-of-the-art tracking

Defining and determining your “conversions”
(contact form submissions, phone calls, newsletter sign ups, document downloads – whatever it may be)
Installing and tuning Google Tag Manager
(GTM) and Google Analytics (GA4)
Fine-tuning and testing to make sure every little detail is captured and available for decision making

Google PPC campaign setup

All done at a “molecular” level to mazimize performance and results

Campaigns
AdGroups
Ads

Testing/Data collection/Analysis/ Adjustments

Collecting data through GA4
and Google Ads tools
Analyzing collected data
Making PPC campaign adjustments/ optimizing as needed

What to expect

Data-driven decisions
Attention to detail at a “molecular” level
Perfectionism (with “perfect is the enemy of the good” in mind)
No stone unturned – very few problems/issues in life cannot be solved. PPC challenges aren’t one of them.

Free evaluation and recommendations

"Move, and doors open."

30-60 minute chat to determine if we are a good fit

Learning about your business and goals

Recommendations, data-based projections and proposal

You decide how you want to proceed

No pressure. Ever.

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