Our Data-Driven PPC Management Process | D2CEBL

The Process

"Tactics is knowing what to do when there is something to do. Strategy is knowing what to do when there is nothing to do."
-Savielly Tartakower, a prominent Polish chess player

We’ve used the same methodical data-driven approach to PPC for many businesses with success, and although each and every business, including yours, is unique, the core of a successful PPC campaign remains the same: data-driven decisions = cost-effective bottom-line results.

Process

Conversions-optimized website

1
  • Understanding your business

  • arrow
  • Analyzing available business and tracking data

  • arrow
  • Understanding client behavior

  • arrow
  • Creating (adjusting) your website accordingly to maximize conversions and return on investment (or whatever your goals are)

2

State-of-the-art tracking

arrow
  • Defining and determining your “conversions”
    (contact form submissions, phone calls, newsletter sign ups, document downloads – whatever it may be)

  • arrow
  • Installing and tuning Google Tag Manager

    (GTM) and Google Analytics (GA4)

  • arrow
  • Fine-tuning and testing to make sure every little detail is captured and available for decision making

Google PPC campaign setup

3

All done at a “molecular” level to mazimize performance and results

arrow
  • Campaigns

  • arrow
  • AdGroups

  • arrow
  • Ads

4

Testing/Data collection/Analysis/ Adjustments

arrow
  • Collecting data through GA4

    and Google Ads tools

  • arrow
  • Analyzing collected data

  • arrow
  • Making PPC campaign adjustments/ optimizing as needed

expect

What to expect

  • Arrow
    Data-driven decisions
  • Arrow
    Attention to detail at a “molecular” level
  • Arrow
    Perfectionism (with “perfect is the enemy of the good” in mind)
  • Arrow
    No stone unturned – very few problems/issues in life cannot be solved. PPC challenges aren’t one of them.

Free evaluation and recommendations

decor
arrow

"Move, and doors open."

arrow

30-60 minute chat to determine if we are a good fit

arrow

Learning about your business and goals

arrow

Recommendations, data-based projections and proposal

arrow

You decide how you want to proceed

arrow

No pressure. Ever.