PPC Process

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Google Analytics

Google Ads Search

Process

Conversions-optimized website

1

Understanding your business
Analyzing available business and tracking data
Understanding client behavior
Creating (adjusting) your website accordingly to maximize conversions and return on investment (or whatever your goals are)

2

State-of-the-art tracking

Defining and determining your “conversions”
(contact form submissions, phone calls, newsletter sign ups, document downloads – whatever it may be)
Installing and tuning Google Tag Manager
(GTM) and Google Analytics (GA4)
Fine-tuning and testing to make sure every little detail is captured and available for decision making

Google PPC campaign setup

3

All done at a “molecular” level to mazimize performance and results

Campaigns
AdGroups
Ads

4

Testing/Data collection/Analysis/ Adjustments

Collecting data through GA4
and Google Ads tools
Analyzing collected data
Making PPC campaign adjustments/ optimizing as needed

expect

What to expect

Data-driven decisions
Attention to detail at a “molecular” level
Perfectionism (with “perfect is the enemy of the good” in mind)
No stone unturned – very few problems/issues in life cannot be solved. PPC challenges aren’t one of them.

Free evaluation and recommendations

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"Move, and doors open."

30-60 minute chat to determine if we are a good fit

Learning about your business and goals

Recommendations, data-based projections and proposal

You decide how you want to proceed

No pressure. Ever.

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