Welcome to D2CEBL
D2CEBL is a result of over 20 years of PPC management, learning, discoveries, challenges, success and, yes, some failures. All of which led to a journey of never-ending learning and deep understanding of PPC and Google Analytics.
My name is Marty Paukstys from Tampa, Florida
I’m the founder of D2CEBL, a consultancy specializing in Google Ads, Analytics, and conversion optimization. With over 20 years of experience, I’ve built and scaled businesses using PPC, giving me firsthand insight into what works - and what doesn’t - when it comes to digital marketing.
My expertise extends beyond just managing ad accounts. I take a holistic approach, crafting high-performance PPC strategies that integrate seamlessly with business goals. Whether it's optimizing websites for conversions, implementing advanced tracking, or scaling ad campaigns, I help businesses turn advertising into a predictable growth engine.
My Background
I bring a unique mix of technical knowledge, marketing expertise, and business experience to every project:
- Computer Science – Vytautas Magnus University, Lithuania (1998–2002)
- Marketing – University of Toledo, USA (2002–2003)
- Public Relations – University of South Florida, USA (2011)
My foundation in computer science gives me a deep understanding of analytics, automation, and technical integrations, while my marketing and public relations studies provide the strategic framework for building data-driven, persuasive campaigns.
I’m also Google Ads Search and Google Analytics certified, ensuring that my methods are aligned with the latest industry standards and platform best practices.
One Expert, a Handpicked Team
When you work with D2CEBL, you work directly with me. Every strategy, campaign, and optimization is guided by my expertise. Behind the scenes, I have a team of programmers, designers, and digital specialists who support execution - but you’ll never be passed off to them. I personally oversee all work, ensuring that every aspect of your marketing strategy aligns with your business objectives.
This structure allows me to provide high-level consulting and strategy development while having the resources to implement and optimize campaigns effectively.
My Approach
I treat digital marketing like a game of strategy and precision - whether it's PPC, analytics, or conversion optimization. My love for chess has reinforced my ability to think several moves ahead, and just like in tennis, success comes down to timing, adaptability, and execution.
Beyond PPC, I stay sharp by reading extensively, particularly books from Bill Gates’ recommended list and Stephen King novels. I also enjoy photography, weightlifting, and continuous learning, all of which keep me focused and disciplined—traits that directly impact how I approach digital marketing.
My team and I are here to share our PPC expertise in 2 ways: by working with you and your business on achieving your goals, and helping solve any PPC challenges you may have (this includes PPC Resources Knowledgebase). If you or your organization ran into an obstacle, let us know. Let’s tackle it together.
If you are looking to start a PPC campaign, or decided you want to elevate your existing one to a new level - let’s see if we are a good fit. It starts with a short 30 minute chat.
I’m the founder of D2CEBL, a consultancy specializing in Google Ads, Analytics, and conversion optimization. With over 20 years of experience, I’ve built and scaled businesses using PPC, giving me firsthand insight into what works - and what doesn’t - when it comes to digital marketing.
My expertise extends beyond just managing ad accounts. I take a holistic approach, crafting high-performance PPC strategies that integrate seamlessly with business goals. Whether it's optimizing websites for conversions, implementing advanced tracking, or scaling ad campaigns, I help businesses turn advertising into a predictable growth engine.
My Background
I bring a unique mix of technical knowledge, marketing expertise, and business experience to every project:
- Computer Science – Vytautas Magnus University, Lithuania (1998–2002)
- Marketing – University of Toledo, USA (2002–2003)
- Public Relations – University of South Florida, USA (2011)
My foundation in computer science gives me a deep understanding of analytics, automation, and technical integrations, while my marketing and public relations studies provide the strategic framework for building data-driven, persuasive campaigns.
I’m also Google Ads Search and Google Analytics certified, ensuring that my methods are aligned with the latest industry standards and platform best practices.
One Expert, a Handpicked Team
When you work with D2CEBL, you work directly with me. Every strategy, campaign, and optimization is guided by my expertise. Behind the scenes, I have a team of programmers, designers, and digital specialists who support execution - but you’ll never be passed off to them. I personally oversee all work, ensuring that every aspect of your marketing strategy aligns with your business objectives.
This structure allows me to provide high-level consulting and strategy development while having the resources to implement and optimize campaigns effectively.
My Approach
I treat digital marketing like a game of strategy and precision - whether it's PPC, analytics, or conversion optimization. My love for chess has reinforced my ability to think several moves ahead, and just like in tennis, success comes down to timing, adaptability, and execution.
Beyond PPC, I stay sharp by reading extensively, particularly books from Bill Gates’ recommended list and Stephen King novels. I also enjoy photography, weightlifting, and continuous learning, all of which keep me focused and disciplined—traits that directly impact how I approach digital marketing.
My team and I are here to share our PPC expertise in 2 ways: by working with you and your business on achieving your goals, and helping solve any PPC challenges you may have (this includes PPC Resources Knowledgebase). If you or your organization ran into an obstacle, let us know. Let’s tackle it together.
If you are looking to start a PPC campaign, or decided you want to elevate your existing one to a new level - let’s see if we are a good fit. It starts with a short 30 minute chat.
What to expect
- 1
Advanced PPC expertise which delivers results
October 2000. The birth of Google AdWords. Also, the time of my Google advertising journey.
I personally have over 20 years of Google Ads experience. Very few agencies will be able to offer this level of expertise. - 2
Hands-on approach
I personally manage all PPC campaigns, as well as oversee any work not done by myself. I will be your primary, secondary and back-up contact at all times.
For other tasks, which are crucial for your marketing success, such as website design, I am fortunate to have established a working relationship with some of the most talented professionals of their field – whether it’s designers, front-end, or back-end developers.
I take full responsibility for the results of my work. It is not simply a business to me. It’s personal. - 3
No-nonsense attitude
Time is money. I am not sure it is 100% accurate, but it’s definitely a scarce commodity.
You can expect direct answers to your questions and “no-bull$hit” attitude. After initial chat I will be able to tell you whether we can help you. If not, I will refer you to people who can.
We are interested in bottom-line results. PPC is just the means to achieve them. - 4
Problem-solving skills and creativity
Over the years, I've encountered and conquered a wide array of PPC challenges. When standard strategies fall short, I don't hesitate to think outside the box and craft innovative solutions tailored to your unique situation. Whether it's revitalizing underperforming campaigns or starting a PPC campaign from a scratch, my relentless drive and creative approach ensure that no problem goes unsolved.
- 5
Data-driven decisions
Every successful PPC campaign is (or at least should be) built on a foundation of solid relevant data. I meticulously analyze performance metrics and market trends to make informed decisions that drive real results. This commitment to data ensures that every dollar you invest is optimized for maximum return, eliminating guesswork and delivering clear, measurable outcomes for your business.
Free evaluation and recommendations
"Move, and doors open."
30 minute chat to determine if we are a good fit
Learning about your business and goals
Recommendations, data-based projections and proposal
You decide how you want to proceed
No pressure. Ever.