Calendly and Google Analytics

Calendly booking page isn't showing up on Google Analytics

How can we track Calendly on Google Analytics? We installed Calendly on our website, it's working well, but there is no data about it in Google Analytics. Thank you!

David

Published by Marty Paukstys, founder of D2CEBL. 20+ years of Google PPC & Analytics experience. Google Ads Search and Google Analytics certified.
 

2/4/2025

Hi again, David,

The problem is that, as you can see right below, GTM was't able to find your GTM tag installed on the website, because you installed Calendly with a link directing to calendly.com domain. Your user behavior tracking ends there since your GTM isn't on calendly.com domain, even though the accont is yours.

Calendly GTM not firing.png

Calendly provides several different ways to install their booking page on your website. I normally recommend Embed Code option, which leaves your customer on your website while booking a meeting with you:

Calendly > Event Types > Share > Add to website > Inline Embed > Continue > Embed Code > Copy Code

Once you have the code, have your programmers install it on one of your webpages. Then all you have to do is follow standard Calendly tracking procedure to start tracking it.


Hope this helps,
Marty

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