Google Ads for Dentists

Hi! I'm Marty Paukstys from Tampa, FL, founder of D2CEBL, a data-driven PPC consultancy.

Besides 20+ years of Google Ads and Analytics experience, I've built and scaled several companies of my own using Google Ads. 10+ years of Google Ads data is waiting for the right businesses to employ.

100,000+ leads generated; sales well over $15 million. All from Google Ads.

Your dental practice can benefit from this know-how from day one.

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Potential

Real Google searches in your own backyard

If you're running a dental practice, you should know this:

Millions of people in the US are actively searching for services you already provide, no matter in which area you are located - a major metro or a smaller town.

These aren’t general numbers — they represent real patients looking for dentists in cities like yours.

Source: Google Keyword Planner, May 2025

(Google search volume for Florida cities. Your area's search volume will vary - may be higher or lower)

Keyword	avg. monthly searches - Tampa bay	Miami	orlando	jacksonville
dentist near me	49,500	40,500	40,500	22,200
dentists	27,100	22,200	14,800	12,100
orthodontist	4,400	4,400	3,600	1,600
dental office near me	2,900	2,400	2,900	1,600
cosmetic dentistry near me	1,900	2,400	1,600	590
dental clinic near me	1,600	1,900	1,300	590
dental offices	1,600	1,300	1,300	480
family dentistry	1,300	1,300	1,300	480
best dentist near me	1,000	1,000	1,000	480
teeth cleaning near me	1,000	1,000	1,000	390
dental cleaning near me	1,000	1,000	1,000	390
teeth whitening near me	880	590	880	260

The demand is there, and D2CEBL has the actual data to prove it.

The only question is: Who are they choosing?

Let’s look at what those numbers could mean for your practice

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Data-based predictions

Number of leads and cost

Let's use Tampa Bay as an example. Chances are you are located somewhere else - although the actual numbers (such as monthly search volume and other relevant data) will change, same logic applies to any area. We just need to pick an area for illustrative purposes.

Source: Google Keyword Planner, May 2025

We’ve taken proven performance data and modeled it to fit dental services.

No hype. Just the math.

Using Google data and tools we've simulated three different scenarios: 1) 10% website conversion rate (percentage of website visitors converting into leads, CR), 2) CR = 15%, and 3) CR = 20%.

CR = Conversion rate

CPL = Cost per lead (phone call or email)

No of leads = Total number of new client contacts (phone calls and emails)

Per month

CR	10%	15%	20%
CPL	$38	$25	$19
Total cost	$3,000	$3,000	$3,000
No of leads	79	118	157

Could your practice use 79-157 additional calls and emails per month?

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Revenue and ROI

Revenue

Let's take the middle conversion rate, which was 15%. It generates 118 leads per month.
Let's assume your closing rate (percentage of leads converting into paying customers) is 33%
Number of paying customers = 39 ---> 118 leads x 33%
Cost = $3,000 ---> Google data

Lifetime revenue per customer	$500	$1,000	$1,500	$2,000
No of customers per month	39	39	39	39
Total lifetime revenue	$19,500	$39,000	$58,500	$78,000
Cost per month	$3,000	$3,000	$3,000	$3,000
Lifetime profit	$16,500	$36,000	$55,500	$75,000

Return on investment (ROI)

ROI = (Revenue - advertising cost - D2CEBL fee) / (Advertising cost + D2CEBL fee) x 100%
D2CEBL fees start at $2,000/month. For a dental practice, that's likely the actual charge.

Revenue	$19,500	$39,000	$58,500	$78,000
Advertising cost	$3,000	$3,000	$3,000	$3,000
D2CEBL fee	$2,000	$2,000	$2,000	$2,000
ROI	290%	680%	1,070%	1,460%

These are data-driven predictions for Tampa Bay. Let's model the numbers for your practice.

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You will need

A compelling offer
Top-notch website
Precise user behavior tracking
Google Ads setup and polish

Process

Conversions-optimized website

Understanding your business
Analyzing available business and tracking data
Understanding client behavior
Creating (adjusting) your website accordingly to maximize conversions and return on investment (or whatever your goals are)

State-of-the-art tracking

Defining and determining your “conversions”
(contact form submissions, phone calls, newsletter sign ups, document downloads – whatever it may be)
Installing and tuning Google Tag Manager
(GTM) and Google Analytics (GA4)
Fine-tuning and testing to make sure every little detail is captured and available for decision making

Google PPC campaign setup

All done at a “molecular” level to mazimize performance and results

Campaigns
AdGroups
Ads

Testing/Data collection/Analysis/ Adjustments

Collecting data through GA4
and Google Ads tools
Analyzing collected data
Making PPC campaign adjustments/ optimizing as needed

What to expect

Data-driven decisions
Attention to details at a "molecular" level
Perfectionism (with "perfect is the enemy of the good" in mind)
No stone unturned - very few problems/issues in life cannot be solved. PPC challenges aren't one of them.

As someone who has scaled his own businesses using Google Ads, with 20+ years of PPC and Google Analytics experience, and certified in Google Ads Search and Google Analytics, I invite you to chat. I will not sell. I do not want your business unless I genuinely see that I can help it. Let’s see whether we are a good fit.

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