Profitable Google Ads for Movers | D2CEBL

Google Ads for Moving Companies

Hi! I'm Marty Paukstys, founder of D2CEBL, a data-driven PPC consultancy.

 

Besides 20+ years of Google Ads and Analytics experience, I've built and scaled 2 moving companies of my own using Google Ads. 10+ years of Google Ads data is waiting for the right moving companies to employ. 

 

100,000+ leads generated; sales well over $15 million. All from Google Ads.

 

Your moving business can benefit from this know-how from day one

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Why D2CEBL for your moving business?
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10+ years of Google Ads data

Over 10 years of Google Ads data with a proven track record, which can be applied to your business from day one, is waiting for you. It worked for 2 different moving companies, which I founded and owned, across Florida, Georgia, North Carolina, Pennsylvania and Washington DC. You can start reaping results from this knowledge, experience and data immediately.

 

The screenshots below show Google Ads 2016-2024 data for 2 moving companies: number of clicks, conversions (leads - web contact forms and calls), cost per conversion (per lead), and total advertising cost.

 

I built two moving companies using Google Ads. I didn’t guess. I measured everything.


Now let's build yours.

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I started & scaled 2 moving companies of my own with Google Ads

I started from a literal scratch, and was generating leads the same day. Then the problem became not getting more leads, but what to do with all the clients. It was a nice problem to have.

 

Here is some monthly Google Ads data from 2016, 2017 and 2018 to get an idea how your typical month may look like. It shows number of leads per area per month, cost per lead, and conversion rates, among other metrics. As you can see, this moving company generated over 1,000 leads per month from Google Ads alone.

 

You don’t need more leads. You need more qualified leads.

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Rinse and repeat

No need to re-invent a bicycle. If we are a good fit, we can apply this proven method, including all the keywords, bidding strategies and other data, to your business from day one. 

 

Below are monthly searches for your services on Google, as provided by Google itself.

 

Your customers are looking for you. Everyday. Let them find you.

 

Your biggest competitor isn’t another mover. It’s you not being there when your customers are looking for you.

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One moving company per area

D2CEBL will work with only one moving company per area. Period. I will not compete with myself. Your business will be the only one in the area with which I work.

 

I won’t help your competitors beat you. But I will help you beat them.

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Google Ads with profitability in mind

As an owner of 2 moving companies, I am familiar with moving industry. I understand that profitability is the most important metric for any business. Click through rates, cost per click, conversion rates - all these metrics are secondary to your business bottom line, which is profit.

 

Advertising has to fit your bottom line. Getting 100% of the business in your area won't mean much if you are not profitable. D2CEBL gets it, and will work with you to make your business work for you.

 

To illustrate my point, here's the data from the 2 moving companies with advertising data, including percentage of advertising cost from sales and Return on Ad Spend (ROAS).

 

ROAS of 715% means every dollar spent on advertising generated $7.15 is revenue.

 

This isn’t theory. I’ve used Google Ads to grow real moving companies — profitably. Let's get to work.

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As someone who has scaled his own businesses using Google Ads, with 20+ years of PPC and Google Analytics experience, and certified in Google Ads Search and Google Analytics, I invite you to chat. I will not sell. I do not want your business unless I genuinely see that I can help it. Let’s see whether we are a good fit.

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You will need

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    A compelling offer
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    Top-notch website
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    Precise user behavior tracking
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    Google Ads setup and polish

The Process

Conversions-optimized website

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  • Understanding your business

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  • Analyzing available business and tracking data

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  • Understanding client behavior

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  • Creating (adjusting) your website accordingly to maximize conversions and return on investment (or whatever your goals are)

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State-of-the-art tracking

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  • Defining and determining your “conversions”
    (contact form submissions, phone calls, newsletter sign ups, document downloads – whatever it may be)

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  • Installing and tuning Google Tag Manager

    (GTM) and Google Analytics (GA4)

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  • Fine-tuning and testing to make sure every little detail is captured and available for decision making

Google PPC campaign setup

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All done at a “molecular” level to mazimize performance and results

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  • Campaigns

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  • AdGroups

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  • Ads

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Testing/Data collection/Analysis/ Adjustments

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  • Collecting data through GA4

    and Google Ads tools

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  • Analyzing collected data

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  • Making PPC campaign adjustments/ optimizing as needed

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What to expect

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    Data-driven decisions
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    Attention to details at a "molecular" level
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    Perfectionism (with "perfect is the enemy of the good" in mind)
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    No stone unturned - very few problems/issues in life cannot be solved. PPC challenges aren't one of them.

"To begin, begin." -Quote by William Wordsworth

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