Published by Marty Paukstys, founder of D2CEBL. 20+ years of Google PPC & Analytics experience. Google Ads Search and Google Analytics certified.
1/21/2025: Working on it.
1/22/2025: Multiple issues can cause this. We'll start with making sure that internal traffic and data filter have been defined and set up properly. If everything is OK there, we will move on to step 2.
1/29/2025: Sometimes this happens. I reviewed your GA4 setup, and everything seems to be flawless.
Solution: utilize cookie-based exclusion. It takes some time to implement, but it does work, and sometimes it's the only way to filter internal traffic.
Instructions on how to exclude internal traffic in GA4 are here. Go to option #2, it has step-by-step guide on how to set up cookie-based exclusion.
